Ever been cruising through the internet, checking out redtube or some other informative website and you come across a word you have no idea what it means? or maybe you want to translate it to french so you can impress your girlfriend? you know - what does “POV” mean? Well now, luckily, someone has answered your prayres. The Hyperwords Company has created “The tool that is so useful you’ll wonder how you ever manged without it.” so read on and peep game foool.

Some believe that this “Hyperwords” Firefox plug-in could change the way people browse, discover and aggregate information. Currently when one reads text online only certain words are hyperlinked for more information. But with the Hyperwords plug-in, every word becomes a hotlink, thus creating an even more immersive web experience. Users can highlight a word and choose from options to search, seek references, translate, shop, even map.

For a demo (in firefox, if you dont have firefox and are for some odd reason using IE go puke on yourself) click here: http://www.easierweb.info

To watch a demo click play on this nifty video;

Hey there little fella, did I confuse you? Let me re iterate…… you ever feel like youre addicted to myspace? Logging in multiple times a day to see what your 15 year old neighbor is up to with her and her friends. Shopping around at the mall, catching up on her teen vogue gossip. Well fear no more, as now, there is a reason for you to be wasting away all your time on social networking sites. Perhaps you thought only teeny boppers, extroverts with no friends “off line” and pedophiles cared about how many friends they had on social networking sites such as facebook and myspace. Well think again - Google cares too.

The word on the street is this: Google is going to start “ranking” social networking users according to how influential they are. The most influential users on a social network, as determined by a predetermined equation, something such as # of friends x logins x posts a day x how many people read your posts will be strategically chosen to display google adwords on their profiles.

This is happening, and is true. Google recently applied for a patent on the technology and given their track record with discovering ingenious ways on how to monetize online advertising - it only seems fitting this a step forward with their heavy user-targeted-ad-buy-relevant-content-to-everyone strategy…..or something like that.

In a nutshell the web giant will apply this technology to rank search results on certain online personalities in an attempt to sell advertising on their respective profiles.

Patent application documents published this year show the company has devised a system to “rank” users of social networking sites depending on how influential they are.

Users would be given a rating based on how many people visited their profile, how many friends they had, how active they were, which groups they were a member of and so on.

The most popular users in a community, dubbed “influencers” by Google, would then be singled out to have advertisements displayed on their profile.

“The number of advertisements displayed on a profile depends on the rank of the member within the community,” reads one example of how the system would work.

A spokesperson for Google played down the application and said the company filed plans for many ideas but did not act on all of them.

“We file patent applications on a variety of ideas that our employees come up with. Some of those ideas later mature into real products or services, some don’t,” said Google Australia spokesman Rob Shilkin.

“Prospective product announcements should not necessarily be inferred from our patent applications.”

The patent application was revealed in July after being kept under wraps for 18 months in line with the US Patent and Trademark Office’s pre-grant publication rules.

The office has published 69 applications for patents filed by Google so far this year, containing ideas ranging from smart billboards that could display products available in nearby stores to floating data centres that draw power from waves.

The 15-page document on social networking ranking details a series of methods to determine a user’s influence that go beyond simply counting how many friends they have.

For example, a user who acted as a conduit between different groups of people would be ranked higher than one who had more friends belonging to just one circle.

“Factors such as member interactions, content on member profiles, dynamically changing size of the community and the like establish a hierarchy within a community where certain members are more popular than others and, consequently, wield enhanced influence over other members,” the application says.

The application also mentions the possibility of using PageRank, the system Google uses to rank search results, to determine the influence of each user in a community.

If adopted, the system could give Google an edge over rival Microsoft in controlling advertising on social networking sites.

Microsoft currently has a deal to provide ads for market leader Facebook, in which it owns a small stake, while Google has a partnership with MySpace.”

Playboy Mexico’s Holiday issue has sparked a bit of a controversy, Model María Florencia Onori from Argentina is on the cover bearing a striking resemblance to Mary… Jesus’s Mom. The title on the cover says:  ”Te Adoramos María,” the Spanish — “We adore you, Mary”. This was published last week on the exact date when millions of Mexicans celebrate the festival of the Virgin of Guadalupe. Very important, not only for Mexicans but for all Latino-Americans. Playboy of course denies any correlation between the magazine cover and Mary or the festival. The publisher for Playboy Mexico said: ”The image is not and never was intended to portray the Virgin of Guadalupe or any other religious figure.” 

Now the Catholic Church and others are calling this a desperate attempt to sell magazines. I don’t find this desperate though, I find it to be a regular marketing ploy. Businesses use all of our holidays to sell their products. I guess my thing is, if you don’t like what they are doing, don’t buy it. Fact is they are doing nothing illegal and Hugh Hefner is The Man. Period. 

On a different note about old Hugh, he shipped out his 3 tramps and moved in two knockout twins… Who I imagine are also tramps, God he is the man.

So the stage was set for Guns N Roses last week to proclaim their spot back on top as an elite rock band and Dr. Pepper took notice because they too have waited like many fans for over a decade for the release of Chinese Democracy. So Dr. Pepper in a very smart marketing scheme decided to offer a free 20 oz soda on Nov. 23rd the release date of Chinese Democracy (Dr. Pepper also claims to have 23 flavors…AHHHH.) Thats right folks you get a free Dr. Pepper and you don’t even have to go waste $10.99 on the new G’N & R album. Sounds pretty good eh? Except something happened. We all love free shwag so everyone flooded the Dr. Pepper website and crashed the server forcing many coupon clippers not to receive the free coupon. So G’N & R turns around and sues Dr. Pepper. HUH? EXCUSE ME? G’N & R demands a public apology and monetary returns for fans…..yea Axl like your fans are ever going to see a dime. I can’t wait to see how this story unfolds.

SPOT . US

Harnessing the power of the people, new online experiment Spot.Us hopes to change the face of journalism by putting a new spin on community-sourced content. During a time when many a reader has become wary of traditional news media outlets for delivering sensationalized, biased, or elitist content, Spot.Us offers San Francisco-area community members citizen journalism-style opportunities in which anyone can submit an idea for an investigative story and/or donate money to story ideas or “pitches” that they want to see covered. Those pitches which reach their funding goals (to cover the reporting costs) are then written by freelance journalists and published on the Spot.Us site. Traditional media outlets have the opportunity to gain exclusive publishing rights, but must pay for this opportunity.

Crowdfunded ventures such as this offer individuals a sense of control and empowerment, and combined with the citizen journalism angle, score even more points by allowing interested parties to donate money towards stories they feel passionate about exposing in their communities. And during a time when traditional media is struggling, a community focused formula for reporting should score points among those disengaged from mainstream news sources.

Spot.Us - Community Funded Reporting Intro from Digidave on Vimeo.

Meet ALLI: The Alliance of Action Sports

Yesterday, the Action Sports Tour (AST) was a big deal, with the five-stop summer Dew Tour and the three-stop Winter Dew Tour getting ready to launch. Today, it’s world got a whole lot bigger as it has partnered with the Maloof Money Cup, King of Wake series and the AMA Motocross Championship to have a monster offering of seven action sports tours comprising more than 25 individual pro events and more than 75 total events (including the amateur Free Flow tour). It’s name? ALLI: The Alliance of Action Sports. It’s co-owned by NBC Sports and MTV, and shows that Viacom/MTV is serious about this action sports thing.

Watch out ESPN, there’s a new big dog in town.

Click here for the rest of the story..

In the past, innovators saw the Internet as “the future,” but some of today’s innovators are sensing that the Internet can actually predict the future. Certain technological tools that scan the web are helping forecast - with a fair amount of accuracy - upcoming events ranging from flu outbreaks to natural disasters and turbulence in financial markets. Instead of employing the usual conscious marketing techniques, trailblazers are not so much emphasizing what Internet users are buying to shed light on future trends, but rather the subconscious use of - and searches for - certain key words and phrases.

The most mainstream manifestation of this comes from Google, a company that already intuitively scratched the trend-casting surface with its Year-End Zeitgeist search (of most popular terms for a given year). Topping itself, the corporation announced Google Flu Trends earlier this month. Google’s techies believe that a spike in searches by Americans for terms like “flu symptoms” precede regional flu outbreaks by a week to ten days. The company may eventually expand Flu Trends by adding more diseases, foreign countries, and languages.

On the other end of the spectrum, an interest in web bot-assisted intuitive mass intelligence, such as Cliff High’s Half Past Human project, is teeming just below the mainstream surface. Originally intended to foretell market fluctuations, the system has successfully predicted - High and his online followers allege - such major events as 9/11, the Indonesian Tsunami and the recent October Wall Street crash. According to High, he is not the only one to tap into this type of online “predictive linguistics” area: a similar project, he discovered, has also been underway in China.

When you consider the implications of these techniques - it is easy to see the major use of them - especially from a marketing perspective. Being able to forecast the week ahead events, even if intuitive and open for interpretation, could prove to provide a huge differential advantage over competition. Especially if the techniques were somewhat propietary and not all had access to them. Regardless - the shit is ill mcnilly.

HOLLA!

Longboarding? Downhill? Suits? That shit is for geeks. Sike. I came across this dope longboarding video of two dudes getting buck wild on a gnarly hill in claremont. One peek at this and you realize this isn’t for lames. Makes me want to tighten up the trucks throw on a helmet and get gnarly.

The video was produced by a fashion designer named adam kimmel which leaves it a bit suspect. By suspect I mean that I am not 100% sold that it is real, as it might be some sort of viral attempt at capturing the attention span of consumers. The only reason it seems a bit akward if that was the case, is I do not understand the tie in. I am left questioning why Adam Kimmel, a fashion designer fetaured in GQ and other metro beta-frat boy hip mags, would be targeting 20 something year old skateboarders? Grunge balls - mind you - who have probabaly not washed their hair or changed their clothes for 3 weeks. Maybe it is indeed real. Regardless it is worth a watch. Peeeeeep game.

Adam Kimmel presents: Claremont HD from adam kimmel on Vimeo.

who needs an ipod now adays? not me, ive got DIDIOM mayne.

If you still don’t have an iPod but are thinking of getting one, you may want to try this out first. The service lets you use your phone to access your computer’s music library via wireless streaming. If you have one of the more than 200 phones it’s compatible with, hook yourself up with an unlimited data plan so you don’t get any surprises on your bill.

Listen to songs from your iTunes^® library, right on your phone.
With Didiom, you can use your phone to access songs and playlists stored on your computer through wireless streaming. Just download Didiom to your phone and desktop and you’ll be ready to navigate the music files stored on your PC. You can stream them to over 200 phone models, including the BlackBerry^® Curve^™, for free.

Discover new music anywhere, and download to your phone and PC.
With over 1 million MP3 songs, the Didiom Marketplace lets you shop for music whenever you want, directly from your phone. You can name your own price and download to your mobile, PC or both. The mobile download will be available to your phone, and the PC download will be available online. There are never any membership or service fees. You only pay for the music you download through our secure, credit card service.

We recommend that you ask your carrier about an unlimited data plan before downloading and using Didiom. This way, you can enjoy getting your music, without having to worry about any extra fees.

watch this, it is worth your time.
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